Free Shade Samples
7 Day Money-Back Guarantee
Kind to Sensitive Skin
Vegan & Cruelty-free
THE BE COYOTE WAY
A Calm, Guided Start with Foundation
We’re here to make choosing foundation feel simple, supportive and stress-free.
If you’re new to mineral makeup (or just tired of guessing) the Complete Foundation Routine brings together everything you need for a beautiful base.
We’ve already paired our bestselling Loose Mineral Foundation with the right prep, tools and finishing steps, so you can feel confident you’re using the right products for your skin.
WHAT'S INCLUDED & HOW IT WORKS
1. PRIME
Skin-type specific primer
Chosen based on how your skin feels. Whether it needs hydration, balance or smoothing support.
Your primer helps prepare the skin so foundation applies evenly and feels comfortable, without masking or overloading the skin.
2. COVER
Loose Mineral Foundation
Breathable, buildable coverage designed to even out skin tone while letting skin feel like skin.
Gentle enough for sensitive, mature or acne-prone skin.
3. APPLY
Kabuki Brush
The right tool makes application effortless.
Our Kabuki Brush helps distribute foundation evenly, creating a soft, natural result without streaks or heaviness.
4. SET
Veil Setting Powder
A lightweight finishing step that softly sets makeup and helps reduce shine, while keeping skin looking fresh and comfortable.
Choose Your Routine
Frequently asked questions
How do I choose the right shade for my skin?
We recommend starting with our Shade Finder, which walks you through a few simple questions to help narrow down the best match for your skin tone and undertone.
Please note: Our new shade MF9.5 has not yet been added to the Match My Makeup database, so it won’t be suggested in automated colour matches. If you’d like help finding your perfect shade, our team is happy to assist - simply email colourmatch@becoyote.com
How do I choose the right routine for my skin?
Choose based on how your skin feels most days. If your skin feels dry or tight, the Hydrating Routine is usually the best fit. If you experience oil or texture, the Skin Smoothing Routine may suit you better. For skin that feels fairly balanced, the Balanced Routine is a great place to start.
If you’re unsure, our team is always happy to help.
Does the routine include shade samples?
Yes. Every Complete Foundation Routine includes free shade samples option before checkout.
Is this suitable for sensitive or acne-prone skin?
Yes. The Complete Foundation Routine is designed with sensitive, acne-prone and reactive skin in mind. Our Loose Mineral Foundation is breathable and gentle, and each primer option is chosen to support the skin rather than mask it.
What if my shade isn’t quite right?
If your shade doesn’t feel right, just contact us within 7 days and we’ll happily organise an exchange. We want you to feel confident wearing your foundation.