Be Coyote

About the Founder/Director – Ellana Byers

Hey there, I can't contain my excitement about sharing my journey with you. So, let's dive right in - around 12 years ago, life threw me quite a challenge. Imagine this: no money, living under my parents' roof, a brand-new baby, and no job. It might seem like a tricky situation, but let me assure you, that's where the magic began.

My heart has always been captivated by the beauty world. I took my first step into it at the young age of 19 when I opened my very first beauty salon. Later, I ventured into the cosmetics manufacturing industry.

Then, out of the blue, my skin decided to host a surprise party and welcomed hormonal acne as the uninvited guest of honor. This unexpected addition to my daily life made me incredibly self-conscious about my skin. I tried all sorts of makeup, but it felt like they were all conspiring to make my skin situation even more intriguing.

And that's when it hit me - there had to be others going through the same thing. That's how the journey of Be Coyote began.

Creating our star product, the Loose Mineral Foundation, wasn't a quick fix. I joined forces with an Australian manufacturer to ensure it had all-natural, top-notch ingredients that wouldn't aggravate my sensitive skin. And, most importantly, the foundation had to provide full coverage without feeling like a heavy mask on your skin.

Now, kicking off Be Coyote was a bit of a puzzle. No cash, just a dream. Saving up took time. We were living on a single income, so we had to start small. Every dollar we earned from selling products went right back into the business, nurturing its growth step by step.

Today, after over a decade, Be Coyote has traveled a remarkable journey, and it's all thanks to you. I appreciate your trust in me for your makeup needs.

Whether you've been part of this journey from the beginning or you're just stepping in now, I'm deeply grateful for your support.

Ellana xx