Our #1 Foundation
Naturally flawless skin starts with mineral foundation.
Loose Mineral Foundation is what we’re known for - lightweight, breathable coverage that looks like
skin, not makeup.
This is the product that built the brand.
- Buildable coverage with a natural, skin-like finish
- Foundation and concealer in one for effortless coverage
- Hypo-allergenic, fragrance free, and suitable for sensitive or acne-prone skin
- Free from talc and bismuth oxychloride, oil free, with SPF 15+
- Trusted by over 30,000 customers and repurchased year after year.
New here?
We’ll guide you to the best option for your skin - simply and clearly.
Complete Foundation Routine
For first-time customers. Designed to give the best foundation result with the least guesswork
Includes:
Loose Mineral Foundation
Prep chosen for your skin type
Veil (to set and perfect the finish)
Kabuki Brush
Includes free shade samples and our 7-day money-back guarantee.
Simple Foundation Routine
For a more minimal approach
Includes:
Loose Mineral Foundation
Kabuki Brush
Loose Mineral Foundation
For those with existing prep and tools
Includes free shade samples and our 7-day money-back guarantee.
Buying makeup online can feel risky - we get it.
We know choosing foundation online isn’t always easy, which is why we’ve made it as simple and riskfree as possible
Try it, risk-free
If you don’t love your foundation, contact us within 7 days of receiving it and we’ll organise a full refund.
Shade confidence, covered
With every foundation order you can include complimentary shade samples so you can try a few options at home.
If a sample suits you better, we’re happy to exchange your foundation shade.
We do this so you can feel completely comfortable taking that first step with us.
Prep makes the difference
Our foundation performs best when skin is prepped correctly. Choose the option that best suits your
skin and the finish you prefer.
Find your shade with confidence
Choosing the right shade matters — and we make it easy, whether you want an instant answer orpersonal help.
We’re here to help - you’re never on your own when choosing your shade.
Real Skin. Real Results.
Our Story
The Heart Behind Be Coyote
Passionate about beauty that cares for skin, animals, and the planet, Ellana founded Be Coyote to create makeup that’s as kind as it is empowering.
Experience beauty our way.
THE BE COYOTE EDIT
Free Shipping Over $99
Enjoy complimentary shipping on orders over $99
Vegan & Cruelty-Free Makeup
Zero animal testing. Zero animal ingredients.
7-Day Money Back Guarantee
If it’s not right for your skin, return it within 7 days.
Made for Sensitive Skin
Soft on skin. Strong on results.