Our #1 Foundation
BESTSELLER

Our #1 Foundation

Lightweight coverage with SPF15+, made for sensitive skin.

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Made for Your Skin
THE FULL ROUTINE

Made for Your Skin

A complete lineup, from prep to finish, picked to work together.

EXPLORE ROUTINES
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SHADE MATCH

Find Your Shade

Designed to adapt to your natural tone and undertone.

GET YOUR SHADE MATCH
Everything You Need
THE FULL SWITCH KIT

Everything You Need

A complete switch to clean beauty, at more than half the price.

MAKE THE SWITCH
BESTSELLER FOR OVER 15 YEARS

Experience the Loose Mineral Foundation Difference

At Be Coyote, we believe makeup should work with your skin, not against it. Our Loose Mineral Foundation is buildable, breathable and made with clean ingredients your skin will thank you for.

01 Buildable Coverage

Build from a soft, natural glow to full coverage, all with the same formula. It's foundation and concealer in one.

02 Clean, Natural Ingredients

Made with mica, titanium dioxide, rice powder and zinc oxide. Free from oil, talc, parabens and fragrances.

03 SPF15+ Protection

Sweat and water resistant, so it stays put through a long day without feeling heavy.

04 Vegan and Sensitive-Skin Friendly

Acne friendly, non-comedogenic and gentle enough for sensitive skin, without compromising on results.

05 Shade Match Guaranteed

Find your match with our shade finder, or let our team help. If it's not quite right, we'll exchange it within 7 days.

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New here?

We'll guide you to the best option for your skin, simply and clearly.

Makeup products including powders, a bottle, and a brush with 'BE COYOTE' branding on a white background.

Complete Foundation Routine

For first-time customers. Designed to give the best foundation result with the least guesswork.

Includes

Loose Mineral Foundation
Prep chosen for your skin type
Veil (to set and perfect the finish)
Kabuki Brush

Find My Routine
Simple Foundation Routine

Simple Foundation Routine

For a more minimal approach.

Includes

Loose Mineral Foundation
Kabuki Brush

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Loose Mineral Foundation

Loose Mineral Foundation

For those with existing prep and tools.

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Buying makeup online can feel risky. We get it.

We know choosing foundation online isn't always easy, which is why we've made it as simple and risk free as possible.

Try it, risk free

If you don't love your foundation, contact us within 7 days of receiving it and we'll organise a full refund.

Shade confidence, covered

With every foundation order you can include shade samples so you can try a few options at home. If a sample suits you better, we're happy to exchange your foundation shade.

We do this so you can feel completely comfortable taking that first step with us.

Stock Up and Save

Running low on your favourites? Build your custom set and save. Pick any 5 products from the Signature Range.

$269.00 $200.00 AUD
You save $69.00
Build Your Set

Prep Makes the Difference

Our foundation performs best when skin is prepped correctly. Choose the option that best suits your skin and the finish you prefer.

Liquid Magic
Liquid Magic
$55.00
Hydrating • Dewy finish

Best for dry or dehydrated skin, or if you prefer a more dewy, luminous finish.

A nourishing facial oil made with 100% natural ingredients that helps keep skin soft, hydrated and comfortable under foundation.

Mineral Primer
Mineral Primer
$55.00
Smoothing • Perfected finish

A lightweight, silky gel formula that helps smooth the look of skin and improve foundation wear.

Suitable for all skin types. Ideal if you prefer a smoother, more perfected foundation finish.

Natural Primer
Natural Primer
$55.00
Lightweight • Natural feel

For those who prefer all-natural ingredients and a very lightweight, lotion-like prep.

Provides gentle hydration without smoothing the skin, leaving foundation feeling natural and breathable.

Our Story

The Heart Behind Be Coyote

Passionate about beauty that cares for skin, animals and the planet, Ellana founded Be Coyote to create makeup that's as kind as it is empowering.

Experience beauty our way.

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