The Complete Foundation Routine

Everything you need for a calm, natural-looking base without the guesswork.

Designed for first-time customers and all skin types, with gentle formulas that support skin at every stage of life.

Shade Samples Available 7 Day Money-Back Guarantee Kind to Sensitive Skin Vegan & Cruelty-free

The Be Coyote Way

A Calm, Guided Start with Foundation

We’re here to make choosing foundation feel simple, supportive and stress-free.

If you’re new to mineral makeup (or just tired of guessing) the Complete Foundation Routine brings together everything you need for a beautiful base.

We’ve already paired our bestselling Loose Mineral Foundation with the right prep, tools and finishing steps, so you can feel confident you’re using the right products for your skin.

What’s Included & How It Works

1. Prime

Skin-type specific primer

Chosen based on how your skin feels. Whether it needs hydration or smoothing support.

Your primer helps prepare the skin so foundation applies evenly and feels comfortable, without masking or overloading the skin.

2. Cover

Loose Mineral Foundation

Breathable, buildable coverage designed to even out skin tone while letting skin feel like skin.

Gentle enough for sensitive, mature or acne-prone skin.

3. Apply

Kabuki Brush

The right tool makes application effortless.

Our Kabuki Brush helps distribute foundation evenly, creating a soft, natural result without streaks or heaviness.

4. Set

Veil Setting Powder

A lightweight finishing step that softly sets makeup and helps reduce shine, while keeping skin looking fresh and comfortable.

Choose Your Routine

Two easy ways to get started, both designed around your skin.

Complete Foundation Routine: Hydrating Save

Complete Foundation Routine: Hydrating

$154.00 $119.00

A hydrating foundation routine designed to nourish dry skin and create a smooth, glowing base so makeup looks fresh, healthy and never cakey.

Shop the Routine
Complete Foundation Routine: Skin-Smoothing Save

Complete Foundation Routine: Skin-Smoothing

$154.00 $119.00

A smoothing foundation routine designed to blur the look of pores and texture while helping makeup last longer throughout the day. Perfect if your skin gets oily, textured or makeup doesn’t sit smoothly.

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Frequently Asked Questions

How do I choose the right shade for my skin?

We recommend starting with our Shade Finder, which walks you through a few simple questions to help narrow down the best match for your skin tone and undertone.

Please note: Our new shade MF9.5 has not yet been added to the Match My Makeup database, so it won’t be suggested in automated colour matches. If you’d like help finding your perfect shade, our team is happy to assist - simply email colourmatch@becoyote.com

How do I choose the right routine for my skin?

Choose based on how your skin feels most days. If your skin feels dry or tight, the Hydrating Routine is usually the best fit. If you experience oil or texture, the Skin Smoothing Routine may suit you better.

If you’re unsure, our team is always happy to help.

Is this suitable for sensitive or acne-prone skin?

Yes. The Complete Foundation Routine is designed with sensitive, acne-prone and reactive skin in mind. Our Loose Mineral Foundation is breathable and gentle, and each primer option is chosen to support the skin rather than mask it.

What if my shade isn’t quite right?

If your shade doesn’t feel right, just contact us within 7 days and we’ll happily organise an exchange. We want you to feel confident wearing your foundation.

Customer Reviews

Overall rating: 4.9 / 5 from 2157 reviews.

Love this powder so much often get compliments on my skin ( am 73) have been using this for years. Absolutely love Liquid Magic as well.Be Coyote is brilliant always tell my friends and family to try it..

Loose Mineral Foundation

I love the glow that miracle oil gives to my skin.

Liquid Magic

One of the only foundations I have come across that sits so nicely on my sensitive skin.

Liquid Foundation

Really love the liquid magic oil. I have dry, aging skin that is very very sensitive. I was worried about upsetting my skin or breaking out but my skin has been loving it. I feel hydrated but not greasy, it smells really subtlety but nice and what I really like is the easy application. Many others just don't get the texture right. This isn't too thick but also not too runny and one pump is the perfect amount (which can also be frustrating in other brands!). I'm very happy with my purchase.

Liquid Magic

Love love love! Repeat purchaser and will continue to purchase.

Liquid Magic

Customer photo review of New & Improved Liquid Concealer

I have very dark under-eye circles, and I often go out wearing no makeup except concealer. I found this one worked really well—it provided great coverage, brightened my under-eye area nicely, and didn't settle into my fine lines throughout the day.

New & Improved Liquid Concealer

Customer photo review of Blush - Loose Mineral

I absolutely adore everything Be Coyote! This is firecracker red blush with MF04 (applied with liquid magic) and dark brown dust. I switch between bronzer and blush depending on outfit + mood, I also love sunseeker for a good "in between" shade, sits right between bronzer and firecracker IMO!

Blush - Loose Mineral

Customer photo review of Loose Mineral Foundation

I absolutely adore Be Coyote products, the more I get the more it's becoming my staple. I am using loose mineral foundation (MF04) with liquid magic as the base (with veil) +bronzer on cheeks & as eyeshadow + dark brown dust. I switch bronzer to blush somedays, I use sunseeker or firecracker red, depending how I feel.

Loose Mineral Foundation

LOVE LOVE ❤️ 😍 💖 ❣️

BB Cream

Love this powder so much, it’s all I’ve used for the last few years, and a little bit goes such a long way! Great natural coverage without it feeling heavy or cakey-I love it!

Loose Mineral Foundation

Great product, absolutely love it.

Natural Primer

Best makeup! I’ve been using it for years! Great clean ingredients especially since I have eczema and many products are unsuitable for my sensitive skin. These products have never caused any irritations. My fav products are natural primer, mineral foundation powder, bronzer and the blush. Love love love!

Bronzer - Loose Mineral

I’ve used this product for many years and absolutely love it. It’s gentle on my skin, doesn’t cause irritation, and makes getting ready so much easier. Whether I’m doing a full face of makeup or just need a quick touch-up, it’s a fast and reliable solution that always looks great. It’s one of those products I never want to be without.

Complete Foundation Routine: Hydrating

I have been using the Be Coyote Powder Foundation for years. I absolutely love it. It feels so natural and stays on so well. I mix two colors to get the right shade depending on winter / summer and everything in between. I would never change - I love my Be Coyote foundation.

Loose Mineral Foundation

Customer photo review of Loose Mineral Foundation

I’ve been using Be Coyote for many years now, after getting a make up trial and loving the products. My go to’s are the Liquid Magic, Loose Mineral Foundation, Veil & Green Cream Concealer, all applied with Be Coyote makeup brushes. The Bronzer & lipsticks always make an appearance when I have an event on to give me that extra glam. Will continue to rave about the products & be a loyal customer for may years to come ❤️

Loose Mineral Foundation

Firstly, I love the pressed foundation - I’ve been wearing it for years and often get asked what I use because it gives even coverage while still looking natural. Plus it doubles as an extra layer of sun protection. However, the case it comes in is terrible quality. The last three I’ve had broke and the most recent broke within days. I have an old case from another brand that I’ve taken the tray out of each time and used and it is still going so it’s not that I’m hard on it. So frustrating, I’d love to have a nice shiny new case each time but end up back using my old worn out case.

Pressed Foundation

Customer photo review of Loose Mineral Foundation

First time using this foundation and I love it. It felt light on my skin and didn’t leave me looking flaky. It was super easy to layer to get the coverage I was after.

Loose Mineral Foundation

Love the foundation. Lasts long, goes on smooth. Great coverage. Highly recommend!!

Loose Mineral Foundation

Actually love the primer. Feels so soft and love how my make up glides on and stays. Big fan of Be Coyote make up. First time trying the primer though. Highly recommend. Make up has lasted all day!!

Mineral Primer

Absolutely love the way it sits and feels, light but full coverage

Loose Mineral Foundation

Absolutely love this foundation a little gos along way & it doesn’t leave my skin feeling dry . I always get asked what makeup I’m wearing this with sheer powder is my go to ❤️

Liquid Foundation

The foundation was surprisingly lightweight and breathable. I could wear it all day without feeling cakey and wanting to wash it off. Such beautiful coverage!

Loose Mineral Foundation

I was very happy with the loose foundation and veil. The coverage was great but still lightweight enough to not feel like makeup. I’m not a huge makeup person, liquid foundation is my enemy, but I really liked how this foundation looked and felt!

Loose Mineral Foundation

Customer photo review of Loose Mineral Foundation

Absolutely love! Such a beautiful mineral powder with great coverage

Loose Mineral Foundation

Love the texture of your mineral foundation powder, and also the good coverage.

Loose Mineral Foundation

Im a long time user and this product is absolutely amazing and I can't even feel when wearing it. It's so light

Loose Mineral Foundation

Love the mineral powder and liquid magic combination. It’s easy to use and buildable

Kabuki Brush

This powder brush feels incredibly fluffy and gentle on the skin. It picks up just the right amount of powder and diffuses it beautifully, giving a soft and natural finish. I love how evenly it applies setting powder without looking cakey. Such a perfect everyday brush!

Powder Brush

The buffer brush is AMAZING — it buffs foundation into the skin so flawlessly. My base looks smoother, more even, and so natural whenever I use it. The bristles are dense but super soft, making blending effortless. Absolutely a must-have if you want a flawless complexion!

Buffer Brush

This kabuki brush is incredibly soft and luxurious. It blends powders and mineral foundation like a dream, leaving the skin looking smooth and polished. I love how quickly it covers the whole face with such a beautiful finish. Such great quality — highly recommended!

Kabuki Brush

This concealer brush is so soft yet precise — it blends product seamlessly without leaving streaks. I love how easily it reaches the under-eye area and around the nose. It gives such a smooth, airbrushed finish. Definitely one of the best concealer brushes I’ve tried!

Concealer Brush

Customer photo review of BB Cream

Love this product, great to wear on it own to even out my skin tone or under powder foundation. I have been using be coyote since it first launched

BB Cream

Customer photo review of Blush SAMPLE

This is the "Firecracker Red" blush, the sample is lasting me longer than I ever expected. I love it on my olive skin, I apply to my cheek bones across my cheek apple and over my nose for a sun-kissed glow.

Blush SAMPLE