THE COMPLETE FOUNDATION ROUTINE

Everything you need for a calm, natural-looking base without the guesswork.

Designed for first-time customers and all skin types, with gentle formulas that support skin at every stage of life.

Shade Samples Available

7 Day Money-Back Guarantee

Kind to Sensitive Skin

Vegan & Cruelty-free

THE BE COYOTE WAY

A Calm, Guided Start with Foundation

We’re here to make choosing foundation feel simple, supportive and stress-free.

If you’re new to mineral makeup (or just tired of guessing) the Complete Foundation Routine brings together everything you need for a beautiful base.

We’ve already paired our bestselling Loose Mineral Foundation with the right prep, tools and finishing steps, so you can feel confident you’re using the right products for your skin.

WHAT'S INCLUDED & HOW IT WORKS

1. PRIME

Skin-type specific primer

Chosen based on how your skin feels. Whether it needs hydration or smoothing support.

Your primer helps prepare the skin so foundation applies evenly and feels comfortable, without masking or overloading the skin.

2. COVER

Loose Mineral Foundation

Breathable, buildable coverage designed to even out skin tone while letting skin feel like skin.

Gentle enough for sensitive, mature or acne-prone skin.

3. APPLY

Kabuki Brush

The right tool makes application effortless.

Our Kabuki Brush helps distribute foundation evenly, creating a soft, natural result without streaks or heaviness.

4. SET

Veil Setting Powder

A lightweight finishing step that softly sets makeup and helps reduce shine, while keeping skin looking fresh and comfortable.

Choose Your Routine

Suitable for all skin types

Especially loved by oily, combination or textured skin types for a smoother, longer-lasting finish.
Sale

Complete Foundation Routine: Skin-Smoothing

Complete Foundation Routine: Skin-Smoothing
$120.00 USD $156.00 USD

A smoothing foundation routine designed to blur the look of pores and texture while helping makeup last longer throughout the day. Perfect if your skin gets oily, textured or makeup doesn’t sit smoothly.
View Options

Perfect for dry or dehydrated skin

Creates a hydrated, glowing makeup finish.
Sale

Complete Foundation Routine: Hydrating

Complete Foundation Routine: Hydrating
$120.00 USD $156.00 USD

A hydrating foundation routine designed to nourish dry skin and create a smooth, glowing base so makeup looks fresh, healthy and never cakey.
View Options

Frequently asked questions
How do I choose the right shade for my skin?

We recommend starting with our Shade Finder, which walks you through a few simple questions to help narrow down the best match for your skin tone and undertone.

Please note: Our new shade MF9.5 has not yet been added to the Match My Makeup database, so it won’t be suggested in automated colour matches. If you’d like help finding your perfect shade, our team is happy to assist - simply email colourmatch@becoyote.com
How do I choose the right routine for my skin?

Choose based on how your skin feels most days. If your skin feels dry or tight, the Hydrating Routine is usually the best fit. If you experience oil or texture, the Skin Smoothing Routine may suit you better.

If you’re unsure, our team is always happy to help.
Is this suitable for sensitive or acne-prone skin?

Yes. The Complete Foundation Routine is designed with sensitive, acne-prone and reactive skin in mind. Our Loose Mineral Foundation is breathable and gentle, and each primer option is chosen to support the skin rather than mask it.
What if my shade isn’t quite right?

If your shade doesn’t feel right, just contact us within 7 days and we’ll happily organise an exchange. We want you to feel confident wearing your foundation.