Loose Mineral Foundation is what we’re known for - lightweight, breathable coverage that looks like
skin, not makeup.
This is the product that built the brand.
We’ll guide you to the best option for your skin - simply and clearly.
For first-time customers. Designed to give the best foundation result with the least guesswork
Includes:
Loose Mineral Foundation
Prep chosen for your skin type
Veil (to set and perfect the finish)
Kabuki Brush
Includes free shade samples and our 7-day money-back guarantee.
For a more minimal approach
Includes:
Loose Mineral Foundation
Kabuki Brush
For those with existing prep and tools
Includes free shade samples and our 7-day money-back guarantee.
We know choosing foundation online isn’t always easy, which is why we’ve made it as simple and riskfree as possible
If you don’t love your foundation, contact us within 7 days of receiving it and we’ll organise a full refund.
With every foundation order you can include complimentary shade samples so you can try a few options at home.
If a sample suits you better, we’re happy to exchange your foundation shade.
We do this so you can feel completely comfortable taking that first step with us.
Prep makes the difference
Our foundation performs best when skin is prepped correctly. Choose the option that best suits your
skin and the finish you prefer.
Choosing the right shade matters — and we make it easy, whether you want an instant answer orpersonal help.
We’re here to help - you’re never on your own when choosing your shade.
Our Story
Passionate about beauty that cares for skin, animals, and the planet, Ellana founded Be Coyote to create makeup that’s as kind as it is empowering.
Experience beauty our way.
Free Shipping Over $99
Enjoy complimentary shipping on orders over $99
Vegan & Cruelty-Free Makeup
Zero animal testing. Zero animal ingredients.
7-Day Money Back Guarantee
If it’s not right for your skin, return it within 7 days.
Made for Sensitive Skin
Soft on skin. Strong on results.
