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Be Coyote, Be Confident

Swipe for some glowing reviews and beauty inspo!

Find Your Perfect Match

We'll handpick the shades that suit you best—just sit back and get ready to glow.

Match Me Up

Experience Before You Commit

Try our sample kits and explore your perfect match before you commit!

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The Heart Behind Be Coyote

Passionate about beauty that cares for skin, animals, and the planet, Ellana founded Be Coyote to create makeup that’s as kind as it is empowering.

Experience beauty our way.

Our Story
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Cruelty-free

We promise no harm comes to animals—ever. We don't test on animals, just on our founder Ellana, who is more than happy to take one for the team!

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Vegan

Our makeup formulas are proudly 100% vegan, crafted with plant-based ingredients, so you can feel confident in choosing beauty that aligns with your values and a sustainable future.

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Guaranteed

Our products come with a full satisfaction guarantee, ensuring that if you’re not completely happy, we’ll make it right with a full refund—no questions asked.