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$100,000 Beauty Giveaway

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FOR FLAWLESS COVERAGE

Be Coyote, Be Confident

Swipe for some glowing reviews and beauty inspo!

Find Your Perfect Match

We'll handpick the shades that suit you best—just sit back and get ready to glow.

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Experience Before You Commit

Try our sample kits and explore your perfect match before you commit!

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The Heart Behind Be Coyote

Passionate about beauty that cares for skin, animals, and the planet, Ellana founded Be Coyote to create makeup that’s as kind as it is empowering.

Experience beauty our way.

Our Story