You need a foundation that looks amazing, but is also gentle on your skin.

"You need a foundation that looks amazing, but is also gentle on your skin"

Lucky for you, I have the best foundation you will ever try!

100% Natural Ingredients

Vegan and Cruelty-Free


Sweat and Water Resistant

Foundation and Concealer in One

Buildable Coverage

Suitable for All Ages

Suitable for All Skin Types (including acne)

But don't just take my word for it.
We have thousands of happy customers

Meet my hero

It will save you time in the morning becuase its quick and easy to use.

It will be calming and soothing to your skin because its contains only the highest quality natural ingredients.

It will cover your imperfections whilst still letting your skin breathe.

It provides natural sun protection (SPF15+)

It will provide you with amazing coverage but you will feel like you are wearing no makeup at all

It will give you peace of mind knowing that its vegan and not tested on animals

Your skin will begin to look alive again because its happy that its not being coated in chemicals or nasty ingredients

People will notice a difference, they will notice you smiling and thats when the compliments start rolling in

Imagine this....

Your alarm goes off, and you hit snooze one too many times (we've all been there).

Suddenly, you realise you have 10 minutes to get out the door.

Panic sets in, but then you remember—your secret weapon is right there on your vanity.

In a groggy daze, you grab your Be Coyote Loose Mineral Foundation.

With a few quick swirls of your kabuki brush, you start to feel like an artist creating a masterpiece.

The foundation glides on smoothly, covering those dark circles from binge-watching your favorite show last night.

You glance at the clock—8 minutes to go.

You multitask like a pro: one hand applying foundation, the other grabbing your coffee.

You marvel at how effortlessly the foundation blends, leaving your skin looking flawless and radiant (even though you feel like a zombie).

A couple more swirls, and you’ve covered that pesky breakout and evened out your complexion.

With 5 minutes left, you’re almost done.

You finish off with a quick swipe of mascara and a dab of lip gloss.

You check the mirror one last time.

Your skin looks incredible, and you realise you didn’t even break a sweat.

With 2 minutes to spare, you grab your keys and head out the door, feeling confident and put-together.

As you rush to your car, you can’t help but smile, knowing that this Loose Mineral Foundation just made your morning routine a breeze.

No more frantic mornings, no more sacrificing your beauty sleep.

Just quick, easy, and flawless makeup that has you ready to conquer the day.

Ellana Byers, owner of Be Coyote

Ellana's Personal Promise:

Hi there, I’m Ellana, the founder here at Be Coyote.

Choosing the right foundation shade can feel like finding a needle in a haystack.

But guess what?

It’s totally cool! If you’re worried about picking the wrong shade, don’t be.

I’ve got you covered.

  • No Drama Exchanges:
  • If the shade isn’t quite right, just let me know.
  • I’ll exchange it for you, no hassle, no fuss.

Want to know the best part?

I want you to feel confident and beautiful in your makeup, so I’ll personally work with you to find your perfect match.

And to go even further, to ensure you feel safe ordering from me, I’m offering you a full refund if you don’t love it.

Yes, you read that right – a 100% money-back guarantee.

So let me ask you this:

Now that I’ve taken away all the risk for you, what have you got to lose?

What's the worst that could happen?

You buy it, don’t love it, and I give you your money back!

It’s that simple.

I have been running my company for over 13 years, and my success comes from being a real person who truly cares about my customers.

People come back time and time again to purchase from me because they get more than just amazing makeup (and believe me, it’s damn great makeup).

They also get my full support whenever they need it.

My inbox is always open, and I spend a lot of my day chatting with customers.

Just the other day, someone asked if I could walk them through how to apply their foundation because they weren’t sure how to do it. So we chatted back and forth until she felt confident in her technique.

Another customer asked how often they should wash their kabuki brush.

But you get my point? You can email me anytime.

What other makeup brand offers this kind of support from the owner?

I know you’ve been burned before by makeup that didn’t live up to its promises.

So I want to take all that risk away for you.

Plus, if you’re worried about choosing the right foundation shade, don’t be!

If you pick the wrong shade, we’ll happily exchange it for you.

No drama, no stress!

You can use our instant shade match feature on the product page (click here).

Or you can fill out this shade match form (click here) and we will recommend the best shade for you.

You can even select to have some free foundation shade samples sent with your order so that you can try them all and see which matches best.

We’ll work together to find your perfect shade, and if you still need an exchange, consider it done.

I’m here for you every step of the way because your happiness with your purchase is my top priority so feel free to send me an email or chat over social media. I'm always here to chat with you.

So go ahead, take the plunge, and enjoy the peace of mind that comes with knowing you’ve got nothing to lose and everything to gain.

Your skin will thank you!

Just (click here) and follow me to the foundation page

And remeber, I'm here to help you. If you have any questions (big or small) just ask,

Ellana xx