Find Your Shade

Find the perfect match for your skin in just a few taps.

How it works

Shader Finder

Already using another foundation? Use our Shader Finder to match your current brand and shade to your Be Coyote match — powered by a global database of over 15,000 shades.

Shade Match Quiz

Not sure where to start? Take our quick Shade Quiz to discover your best Be Coyote foundation match in under 60 seconds. It’s fast, fun, and tailored to you.

30,000+ customers and counting
3,000+ reviews 5-star rated
Money-back No questions asked within 7 days
Shade Guarantee Wrong shade? We'll exchange within seven days.

Frequently Asked Questions

What happens if my foundation shade doesn't match?

This is not a problem at all. If you have purchased a foundation and it doesn't match just send us an email to orders@becoyote.com and we will happily exchange the shade for you.

We do this all the time as we understand that purchasing makeup online is tricky and it is very possible that you may choose a shade that doesn't match.

So don't worry at all. We will happily exchange the shade for you.

Please note: Our new shade MF9.5 has not yet been added to theMatch My Makeup database, so it won’t be suggested in automated colour matches.If you’d like help finding your perfect shade, our team is happy to assist - simply email colourmatch@becoyote.com

Can you tell me more about your returns policy?

We have the best returns policy!

We want you to trust us with your makeup needs & believe it is important to provide you with the option to return your order for a refund if you are not satisfied.

We want you to test our products out at home for a few days & if you feel they are not what you are looking for, simply send us an email within 7 days of receiving your order to orders@becoyote.com to organise a refund.

We do this so that you feel comfortable to purchase from us.

What does MATCH ACCURACY mean?

The matches shown are the result of a rigorous and scientifically based analysis from Match My Makeup, ensuring consistent and reliable colour matches.

Your results will show as:

IDEAL MATCH: This shade is the closest possible match for you.

GOOD MATCH: This shade is a close match and will still work with your skin tone. There may be slight variances in colour.

NONE:  Unfortunately, there are no matches in this product range that are within an acceptable margin.

Already found your match?

Explore more of the range alongside your Loose Mineral Foundation.

Loose Mineral Foundation

Loose Mineral Foundation

£33.00

Buildable, breathable, and kind to sensitive skin. This 100% natural foundation delivers a smooth, radiant finish with long-lasting, weightless wear all while being vegan, acne-friendly, and SPF15+.

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Kabuki Brush

Kabuki Brush

£30.00

Our soft vegan Kabuki Brush is the perfect tool to use with our best-selling Loose Mineral Foundation. Its dense bristles make application fast and effortless.

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Liquid Magic

Liquid Magic

£30.00

Hydrating • Dewy finish

Best for dry or dehydrated skin, or if you prefer a more dewy, luminous finish.

A nourishing facial oil made with 100% natural ingredients that helps keep skin soft, hydrated and
comfortable under foundation.

Shop now