OUR #1 BEST-SELLING FOUNDATION

Loose Mineral Foundation suitable for sensitive and acne-prone skin

A breathable, skin-kind mineral foundation designed for all skin types. Buildable coverage that feels like skin.

Scroll to see why women with sensitive skin choose this foundation. ⬇️

THE BE COYOTE WAY

Why women choose our Loose Mineral Foundation

✔️ Suitable for sensitive & acne-prone skin
✔️ Gentle, breathable minerals
✔️ Buildable coverage that doesn’t settle
✔️ Designed to support skin, not fight it

So what makes it feel so different on sensitive, changing skin? It starts with what we put in and what we leave out.

Why your skin feels better in our foundation

Every ingredient in our Loose Mineral Foundation is chosen to support and be gentle to skin.

Zinc Oxide

Calms and protects sensitive skin

Known for its soothing properties, Zinc Oxide helps reduce the look of redness and irritation while offering gentle mineral SPF support.

Ideal for reactive, acne-prone, or easily inflamed skin.

Kaolin Clay

Balances oil without drying

A soft, skin-friendly clay that helps absorb excess oil while keeping skin comfortable, making it suitable for both oily and mature skin that needs balance without tightness.

Rice Powder

Smooths the look of texture

A finely milled powder that creates a soft-focus finish, helping skin appear smoother and more even without settling into fine lines or feeling heavy.

Titanium Dioxide

Lightweight coverage with mineral protection

A mineral ingredient that supports natural-looking coverage and UV protection, helping even out skin tone without clogging pores or overwhelming sensitive skin.

Non-comedogenic • Acne-friendly • Suitable for sensitive and mature skin

How it looks on real skin

Worn and trusted by women with sensitive, mature, and acne-prone skin.

★ ★ ★ ★ ★

Usually people ask me what products I’m using thinking it’s my skin but actually it’s Be Coyote 🙂

I’ve been using this powder foundation for a few years now and I really love it. I love it that much that i stock up at least one extra just in case 🤷‍♀️

-Slavica M.

★ ★ ★ ★ ★

I absolutely love the mineral powder. It’s so natural with great coverage. It lasts the day and works against breakouts.

The service at Be Coyote is amazing. Delivery is so fast that I don’t have to think ahead to order. Thank you!!!!

-Eliza O.

★ ★ ★ ★ ★

In my 63 years I have not found any coverage, light or medium, that surpasses Be Coyote

I have been a faithful user if Be Coyote Mineral Foundation and BB cream for 9 years. No settling in fine lines, all day wear and undecetable feel on my skin. Thank you Be Coyote!!

-Kaye S.

★ ★ ★ ★ ★

I absolutely love this mineral powder. My skin feels so flawless and like it can still breathe.

I swapped from a different brand and won’t go back now.

-Robin H.

★ ★ ★ ★ ★

Buildable coverage. Your skin but better!

Love this mineral powder, has a slight pearlescent look to it so you don't look so matte without looking oily. 1 tub Lasts ages.

-Natasha A.

Choosing foundation should feel safe

If you’re unsure about shade, coverage, or which routine suits your skin, we’ll guide you below.

1. Find Your Shade

We know buying foundation online can feel overwhelming. That’s why we’ve partnered with Match My Makeup to help guide you to your best shade. Use the tool below and if it’s not quite right, we’ll happily exchange it for you.

 Find Your Shade Now

2. Choose Your Routine

Our Complete Foundation Routines bring together everything you need for your best mineral foundation result, including the Kabuki Brush, Veil Setting Powder, and a primer selected to support your skin type. Each routine is thoughtfully designed to work beautifully with our Loose Mineral Foundation.

Made for combination skin and those who prefer a smoother foundation finish
Sale

Complete Foundation Routine: Skin-Smoothing

Complete Foundation Routine: Skin-Smoothing
£88.00 GBP £114.00 GBP

A guided foundation routine for oily or combination skin, designed to smooth texture, reduce shine and create a calm, natural-looking base
View Options

Made for dry or mature skin and those who enjoy a more comfortable, hydrated finish
Sale

Complete Foundation Routine: Hydrating

Complete Foundation Routine: Hydrating
£88.00 GBP £114.00 GBP

A comforting, hydrating foundation routine for dry or mature skin, designed to help foundation blend seamlessly and feel nourishing on the skin.
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Made for normal to combination skin and those who prefer an easy, balanced finish
Sale

Complete Foundation Routine: Balancing

Complete Foundation Routine: Balancing
£88.00 GBP £114.00 GBP

A simple, balanced foundation routine for normal to combination skin, designed for an easy, natural-looking finish that feels comfortable all day.
View Options

Free Shade Samples

7 Day Money-Back Guarantee

Kind to Sensitive Skin

Vegan & Cruelty-free

If you’re still unsure, we’ve answered the most common questions below.
How do I choose the right shade for my skin?

We recommend starting with our Shade Finder, which walks you through a few simple questions to help narrow down the best match for your skin tone and undertone.
How do I choose the right routine for my skin?

Choose based on how your skin feels most days. If your skin feels dry or tight, the Hydrating Routine is usually the best fit. If you experience oil or texture, the Skin Smoothing Routine may suit you better. For skin that feels fairly balanced, the Balanced Routine is a great place to start.

If you’re unsure, our team is always happy to help.
Does the routine include shade samples?

Yes. Every Complete Foundation Routine includes free shade samples option before checkout.
Is this suitable for sensitive or acne-prone skin?

Yes. The Complete Foundation Routine is designed with sensitive, acne-prone and reactive skin in mind. Our Loose Mineral Foundation is breathable and gentle, and each primer option is chosen to support the skin rather than mask it.
What if my shade isn’t quite right?

If your shade doesn’t feel right, just contact us within 7 days and we’ll happily organise an exchange. We want you to feel confident wearing your foundation.