OUR #1 BEST-SELLING FOUNDATION
Foundation that looks like skin, not makeup
Buildable, breathable mineral coverage made for sensitive, acne-prone and real skin. No heavy feel. No cakey finish. Just your skin, smoother and more even.
If you've struggled with foundation looking heavy, dry or cakey, this page will show you why our Loose Mineral Foundation is different. ⬇️
Before
After
Not sure if it will work for you?
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We can help you choose your shade
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You can test it at home for 7 days
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If you don't love it, your covered by our 7 day money back guarantee
30,000+ customers
and counting
3,000+ reviews
5-star rated
7-day money-back
no questions asked
Shade help available
we will guide you
THE BE COYOTE WAY
Why women switch to our Loose Mineral Foundation
✔ Looks like skin, not a mask
✔ Buildable coverage from light to full
✔ Breathable and light weight on the skin
✔ Helps even redness, pigmentation and breakouts
✔ Doesn't feel heavy or greasy like liquid foundation
✔ Works beautifully on real skin with texture, pores and fine lines
✔ Wears well through out the day without feeling thick
✔ Sweat resistant for everyday wear
This is the foundation for women who want coverage, but still want their skin to look like skin.
What it actually looks like on your skin
1-2 Layers
evens skin tone and softens redness
2-3 Layers
gives medium, everyday coverage
3-4 Layers
builds to fuller coverage without looking thick
The finish is soft, natural and skin-like. It is not shiny, not flat, and not heavy. You may still see some natural skin texture, and that's normal. Real skin moves. Real skin has pores. This foundation is designed to make your skin look better, not fake.
Is this foundation right for you?
You'll probably love it if- You want natural, buildable coverage
- You prefer a lightweight, breathable feel
- You have sensitive or acne-prone skin
- You want SPF protection built in
- You value clean, non-toxic ingredients
Tried mineral foundation before and didn't love it?
Here's what's different
If it looked dry
Our formula is infused with hydrating botanicals that keep skin looking dewy and fresh all day.
If it felt cakey
We use ultra-fine minerals that blend seamlessly into skin without settling into fine lines.
If the shade didn't match
Our minerals adapt to your unique skin tone for a custom match that looks like your skin, only better.
If coverage was too sheer
Build from light to full coverage depending on your needs. Completely customizable.
This foundation was made to change your mind.
How to get the best result
1
Prep your skin for your skin type
2
Tap a small amount of foundation into the lid
3
Swirl your Kabuki Brush into the minerals
4
Buff into skin in circular motions
5
Add more light layers where you want extra coverage
6
Set lightly with Veil if needed
The biggest mistake is using too much at once. Light layers give the smoothest, most natural result.
Skin-friendly minerals, chosen for a reason
Every ingredient in our Loose Mineral Foundation is chosen to support and be gentle to skin.
Zinc Oxide
Calms + protects
Soothes redness and irritation while offering gentle mineral SPF. Ideal for reactive, acne-prone, or sensitive skin.
Kaolin Clay
Balances oil
A soft, skin-friendly clay that absorbs excess oil while keeping skin comfortable. Suitable for oily and mature skin.
Rice Powder
Soft-focus finish
A finely milled powder that blurs texture and creates a smooth, even finish without feeling heavy or settling into lines.
Titanium Dioxide
Coverage + UV filter
A mineral ingredient that supports natural-looking coverage and UV protection, evening skin tone without clogging pores.
Real skin. Real coverage. Real results.
What customers say after switching.
Buying foundation online shouldn't feel risky
We know choosing foundation online can feel hard. That's why we give you shade tools, routine guidance, and a 7-day money-back guarantee, so you don't have to guess your way through it.
Step 1: Find your shade
Use our Shade Finder to match your current foundation shade, or contact us if you'd like help choosing. If your shade isn't quite right, we'll help with an exchange.
Step 2: Choose your routine
Foundation performs best when your skin is prepped properly. Choose the routine that matches how your skin feels most days.
YOU'RE ALMOST THERE
Ready to find your match?
Start with your shade, then choose the routine that suits your skin.
Still have questions? We've got answers.
How do I choose the right shade for my skin?
We recommend starting with our Shade Finder, which walks you through a few simple questions to help narrow down the best match for your skin tone and undertone.
How do I choose the right routine for my skin?
Choose based on how your skin feels most days. If your skin feels dry or tight, the Hydrating Routine is usually the best fit. If you experience oil or texture, the Skin Smoothing Routine may suit you better. For skin that feels fairly balanced, the Balanced Routine is a great place to start.
If you're unsure, our team is always happy to help.
Is this suitable for sensitive or acne-prone skin?
Yes. The Complete Foundation Routine is designed with sensitive, acne-prone and reactive skin in mind. Our Loose Mineral Foundation is breathable and gentle, and each primer option is chosen to support the skin rather than mask it.
What if my shade isn't quite right?
If your shade doesn't feel right, just contact us within 7 days and we'll happily organise an exchange. We want you to feel confident wearing your foundation.
Will it cover redness or breakouts?
Yes, it can. Start with a light layer, then build extra coverage only where you need it.
Will it look dry?
It shouldn't when your skin is prepped correctly and you apply it in light layers.
Is it good for mature skin?
Yes. Many customers with mature skin love it because it feels light and doesn't look heavy.
Do I need the Kabuki Brush?
For the best result, yes. Buffing is what helps the minerals blend into the skin.
Is it full coverage?
It can be built up to full coverage, but it's designed to still look natural and skin-like.