Our #1 Best-Selling Foundation

Foundation that looks like skin, not makeup

Buildable, breathable mineral coverage made for sensitive, acne-prone and real skin. No heavy feel. No cakey finish. Just your skin, smoother and more even.

If you've struggled with foundation looking heavy, dry or cakey, this page will show you why our Loose Mineral Foundation is different. ⬇️

Find My Shade Shop Foundation
Before After

Not sure if it will work for you?

  • We can help you choose your shade
  • You can test it at home for 7 days
  • If you don't love it, your covered by our 7 day money back guarantee
30,000+ customers and counting
3,000+ reviews 5-star rated
7-day money-back no questions asked
Shade help available we will guide you
Be Coyote customers applying Loose Mineral Foundation
The Be Coyote Way

Why women switch to our Loose Mineral Foundation

  • ✔️ Looks like skin, not a mask
  • ✔️ Buildable coverage from light to full
  • ✔️ Breathable and light weight on the skin
  • ✔️ Helps even redness, pigmentation and breakouts
  • ✔️ Doesn't feel heavy or greasy like liquid foundation
  • ✔️ Works beautifully on real skin with texture, pores and fine lines
  • ✔️ Wears well throughout the day without feeling thick
  • ✔️ Sweat resistant for everyday wear

This is the foundation for women who want coverage, but still want their skin to look like skin.

What it actually looks like on your skin

1-2 Layers

evens skin tone and softens redness

2-3 Layers

gives medium, everyday coverage

3-4 Layers

builds to fuller coverage without looking thick

The finish is soft, natural and skin-like. It is not shiny, not flat, and not heavy. You may still see some natural skin texture, and that's normal. Real skin moves. Real skin has pores. This foundation is designed to make your skin look better, not fake.

Is this foundation right for you?

You'll probably love it if
  • You want natural, buildable coverage
  • You prefer a lightweight, breathable feel
  • You have sensitive or acne-prone skin
  • You want SPF protection built in
  • You value clean, non-toxic ingredients

Tried mineral foundation before and didn't love it?

Here's what's different
If it looked dry

Our formula is infused with hydrating botanicals that keep skin looking dewy and fresh all day.

If it felt cakey

We use ultra-fine minerals that blend seamlessly into skin without settling into fine lines.

If the shade didn't match

Our minerals adapt to your unique skin tone for a custom match that looks like your skin, only better.

If coverage was too sheer

Build from light to full coverage depending on your needs. Completely customizable.

This foundation was made to change your mind.

How to get the best result

1
Prep your skin for your skin type
2
Tap a small amount of foundation into the lid
3
Swirl your Kabuki Brush into the minerals
4
Buff into skin in circular motions
5
Add more light layers where you want extra coverage
6
Set lightly with Veil if needed
The biggest mistake is using too much at once. Light layers give the smoothest, most natural result.

Skin-friendly minerals, chosen for a reason

Every ingredient in our Loose Mineral Foundation is chosen to support and be gentle to skin.

Zinc Oxide
Calms + protects
Soothes redness and irritation while offering gentle mineral SPF. Ideal for reactive, acne-prone, or sensitive skin.
Kaolin Clay
Balances oil
A soft, skin-friendly clay that absorbs excess oil while keeping skin comfortable. Suitable for oily and mature skin.
Rice Powder
Soft-focus finish
A finely milled powder that blurs texture and creates a smooth, even finish without feeling heavy or settling into lines.
Titanium Dioxide
Coverage + UV filter
A mineral ingredient that supports natural-looking coverage and UV protection, evening skin tone without clogging pores.

Real skin. Real coverage. Real results.

What customers say after switching.

Slavica M.

Usually people ask me what products I'm using thinking it's my skin but actually it's Be Coyote

I've been using this powder foundation for a few years now and I really love it. I love it that much that i stock up at least one extra just in case

-Slavica M.

Eliza O.

I absolutely love the mineral powder. It's so natural with great coverage. It lasts the day and works against breakouts.

The service at Be Coyote is amazing. Delivery is so fast that I don't have to think ahead to order. Thank you!!!!

-Eliza O.

Kaye S.

In my 63 years I have not found any coverage, light or medium, that surpasses Be Coyote.

No settling in fine lines, all day wear and undetectable feel on my skin. Thank you Be Coyote!!

-Kaye S.

Robin H.

I absolutely love this mineral powder. My skin feels so flawless and like it can still breathe.

I swapped from a different brand and won't go back now.

-Robin H.

Natasha A.

Buildable coverage. Your skin but better!

Love this mineral powder, has a slight pearlescent look to it so you don't look so matte without looking oily. 1 tub lasts ages.

-Natasha A.

Buying foundation online shouldn't feel risky

We know choosing foundation online can feel hard. That's why we give you shade tools, routine guidance, and a 7-day money-back guarantee, so you don't have to guess your way through it.

Step 1: Find your shade

Use our Shade Finder to match your current foundation shade, or contact us if you'd like help choosing. If your shade isn't quite right, we'll help with an exchange.

Step 2: Choose your routine

Foundation performs best when your skin is prepped properly. Choose the routine that matches how your skin feels most days.

Complete Foundation Routine: Skin-Smoothing

SKIN-SMOOTHING

Complete Foundation Routine: Skin-Smoothing

€104,95
Inclusions Loose Mineral Foundation Mineral Primer (skin smoothing) Veil Finishing Powder Kabuki Brush Total Value of $214 Description The Skin Smoothing Complete Foundation Routine is designed for all skin types. At the heart of this routine is our bestselling Loose...
Shop Now
Complete Foundation Routine: Hydrating

HYDRATING

Complete Foundation Routine: Hydrating

€104,95
Inclusions Loose Mineral Foundation Liquid Magic Veil Finishing Powder Kabuki Brush Total Value of $214 Description The Hydrating Complete Foundation Routine is created for skin that feels dry, dehydrated or in need of extra comfort especially as skin changes over...
Shop Now
YOU'RE ALMOST THERE

Ready to find your match?

Start with your shade, then choose the routine that suits your skin.

Find My Shade Shop Routines

Still have questions? We've got answers.

How do I choose the right shade for my skin?

We recommend starting with ourShade Finder, which walks you through a few simple questions to help narrow down the best match for your skin tone and undertone.

How do I choose the right routine for my skin?

Choose based on how your skin feels most days. If your skin feels dry or tight, the Hydrating Routine is usually the best fit. If you experience oil or texture, the Skin Smoothing Routine may suit you better. For skin that feels fairly balanced, the Balanced Routine is a great place to start.

If you're unsure, our team is always happy to help.

Is this suitable for sensitive or acne-prone skin?

Yes. The Complete Foundation Routine is designed with sensitive, acne-prone and reactive skin in mind. Our Loose Mineral Foundation is breathable and gentle, and each primer option is chosen to support the skin rather than mask it.

What if my shade isn't quite right?

If your shade doesn't feel right, justcontact uswithin 7 days and we'll happily organise an exchange. We want you to feel confident wearing your foundation.

Do I need the Kabuki Brush?

For the best result, yes. Buffing is what helps the minerals blend into the skin.