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General enquiries: customerservice@becoyote.com
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Halfway through the year is the perfect time for a little beauty housekeeping. Not a total overhaul, just a thoughtful refresh. A quiet ritual. A letting-go.
Because here’s the truth: your makeup has a shelf life, and it may be closer to the end than you think.
It doesn't matter if you’re a three-step minimalist or someone who treats your makeup bag like a curated gallery, expired products don’t belong on your skin. This is especially true if your skin is sensitive, acne-prone, or simply asking for a little more kindness lately.
Here’s what to know and what to gently let go.
Unlike skincare, where expiry is top of mind, makeup often flies under the radar. But over time, your favourite formulas can turn. Ingredients degrade. Bacteria builds. What was once breathable, blendable, and kind can start clogging, irritating, or dulling your natural glow.
If your skin has recently felt inflamed, unpredictable, or just off, it could be your makeup. Not your hormones. Not your stress. And definitely not your fault.
The PAO symbol — a tiny open jar with a number like 6M or 12M — quietly tells you how long your product lasts after opening.
When in doubt, replace anything eye-related sooner. That area is extra sensitive and less forgiving.
Sometimes you forget when you opened a product (It happens). Trust your senses:
If it feels questionable, it probably is.
A mid-year refresh doesn’t mean throwing everything out. It means being intentional. Respectful of your skin. A curator, not a declutterer.
A few small habits go a long way:
At Be Coyote, we don’t do hype. We do high-performing, skin-kind makeup designed to nourish, not mask. Vegan. Cruelty-free. Made for real skin that lives, breathes, breaks out, heals, ages, and glows.
If this post has you eyeing your foundation bottle or wondering about that mascara you opened last spring, good. That’s the start of a better routine.
We’re not saying toss it all. Just make space for what truly supports your skin.
Your skin deserves products that meet you where you are, not where you were a year ago. Let this be your quiet permission slip to clear, refresh, and glow forward.
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Vegan & Cruelty-Free Makeup
Zero animal testing. Zero animal ingredients.
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If it’s not right for your skin, return it within 7 days.
Made for Sensitive Skin
Fragrance-free and dermatologically tested.
Become part of our community and enjoy exclusive benefits just for you.
p.s. this includes a 20% off code on your first order!
General enquiries: customerservice@becoyote.com
Foundation shade help: colourmatch@becoyote.com
Order enquiries: orders@becoyote.com
Collaborations: Collab With Us
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