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Makeup is one of those rituals that’s deeply personal. For many of us, it’s a moment of calm, confidence, or creativity. But over time, especially as our skin matures, the products and routines that once worked may no longer feel quite right.
We hear from women in their 40s, 50s, 60s and beyond who want to simplify, nourish their skin, and feel good about what they’re putting on their face. If that sounds like you, this guide will help you create a makeup bag that supports your skin and your lifestyle.
Primer often gets overlooked, but for mature or sensitive skin, it can be a game-changer. A good primer helps to:
Look for primers that feel more like skincare than makeup. Ingredients like hyaluronic acid and aloe vera offer hydration and calming benefits.
Pro tip: Apply primer with clean fingers for warmth and control, and allow it to absorb fully before layering your foundation. This helps create a seamless finish that lasts longer without creasing.
The right foundation can even skin tone, boost confidence and still let your natural glow shine through. But many foundations marketed toward mature skin are too heavy, which can make skin look older.
Instead, opt for a mineral or lightweight powder foundation. These formulas are:
Bonus: Mineral foundations often contain natural SPF (like zinc oxide), offering gentle protection without adding an extra layer of product.
Application tip: Use a dense, soft-bristled kabuki brush and apply in light circular motions. Focus on areas of redness or pigmentation first, then blend outward. Less is more.
As we age, skin can naturally lose some of its warmth and glow. Blush helps bring that back but it needs to be the right formula and shade.
Here’s what to look for:
Application tip: Smile gently and apply blush to the apples of your cheeks, then sweep slightly upward toward the temples to lift the face. Avoid placing blush too low, as it can drag the face downward.
A great setting powder locks in your makeup without drying your skin or emphasising texture. Mature skin typically benefits from translucent, finely-milled powders that reduce shine in targeted areas like the forehead and nose.
Avoid formulas with talc, which can settle into fine lines. Instead, look for powders with mica or rice powder for a silky finish.
Tip: Use a small fluffy brush and press powder into the skin rather than swiping. It helps with precision and minimises disruption to your base.
As lips mature, they may lose volume or become drier. That’s why lipstick formulas matter just as much as colour. Look for creamy, hydrating lipsticks with nourishing oils or plant waxes. These glide on comfortably and help prevent feathering.
Flattering shades for everyday wear include:
Pro trick: Skip the lip liner. Dab your lipstick on with your finger and press into the lips for a stained, natural look that doesn’t draw attention to fine lines.
Brow density often changes with age, but the goal is definition. Harsh pencils or overly sculpted shapes can age the face. Instead, try a soft brow powder applied with an angled brush.
Brow powders allow you to mimic natural hair texture and control coverage more easily. Choose a neutral, ashy tone close to your hair colour, and focus on the arch and tail of the brow to gently lift the eye area.
Tip: Always tap off excess powder before applying, build slowly, and brush through with a spoolie for a polished look.
Makeup is all about having the right tools. Here are the essentials:
Soft synthetic bristles are ideal for mature skin because they don’t tug or irritate, and they’re easier to clean than natural hair brushes.
Brush hygiene is key for skin health especially for sensitive or acne-prone skin. Dirty brushes can hold onto bacteria, oils and dead skin cells, leading to breakouts or irritation.
Quick tip: For between-wash freshness, spritz brushes with a brush sanitiser and wipe clean with a paper towel.
A clutter-free makeup bag saves time and makes your routine more enjoyable. Here’s how to streamline it:
Store your makeup in a cool, dry place (not the bathroom) and check expiry dates regularly. If something looks or smells off, it’s time to let it go.
If your makeup bag is ready for a refresh and you're unsure where to start, we’ve created something just for you. Our All-In-One Mineral Makeup Bundle includes every essential mentioned in this guide; formulated specifically for mature, sensitive and acne-prone skin.
It includes:
Each product is vegan, cruelty-free, and made with gentle, skin-loving ingredients. No harsh chemicals, talc, or fillers. It’s everything you need, and nothing you don’t.
Explore the All-In-One Mineral Makeup Bundle and build a routine that loves your skin back.
Because beauty should evolve with you. Never work against you.
Free Shipping Over $100
Enjoy complimentary shipping on orders over $100.
Vegan & Cruelty-Free Makeup
Zero animal testing. Zero animal ingredients.
7-Day Money Back Guarantee
If it’s not right for your skin, return it within 7 days.
Made for Sensitive Skin
Fragrance-free and dermatologically tested.
Become part of our community and enjoy exclusive benefits just for you.
p.s. this includes a 20% off code on your first order!
General enquiries: customerservice@becoyote.com
Foundation shade help: colourmatch@becoyote.com
Order enquiries: orders@becoyote.com
Collaborations: Collab With Us
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